In this engaging discussion, Debbie Sterling, founder and CEO of GoldieBlox, shares her journey in empowering girls through STEM-focused toys. She reveals the challenges of breaking into mainstream retail and the innovative strategies that helped her company thrive. Debbie emphasizes the importance of collaboration over isolation, reflecting on a transformative Super Bowl campaign that heightened awareness for girls in engineering. Highlighting the need for diversity in STEM, she also discusses the impact of partnerships and media on inspiring young girls.