Debbie Sterling

In this engaging discussion, Debbie Sterling, founder and CEO of GoldieBlox, shares her journey in empowering girls through STEM-focused toys. She reveals the challenges of breaking into mainstream retail and the innovative strategies that helped her company thrive. Debbie emphasizes the importance of collaboration over isolation, reflecting on a transformative Super Bowl campaign that heightened awareness for girls in engineering. Highlighting the need for diversity in STEM, she also discusses the impact of partnerships and media on inspiring young girls.

Debbie Sterling, founder and CEO of GoldieBlox, is on a mission to empower girls in STEM through innovative toys that challenge gender stereotypes. She shares her inspiring journey from a lonely inventor to a thriving entrepreneur, emphasizing the importance of community and creative marketing. Sterling discusses her experiences with crowdfunding that fueled her brand's success and the entrepreneurial challenges she faced along the way. She also sheds light on the necessity of diverse representation in toys, aiming to inspire young girls to pursue engineering with confidence.