Creating a Viral Super Bowl Campaign

Debbie Sterling is the founder and CEO of GoldieBlox, an award-winning children’s multimedia company known for disrupting the “pink aisle” in toy stores around the world, and challenging gender stereotypes with a girl engineer character. In 2015, Sterling was inducted as a Presidential Ambassador for Global Entrepreneurship under the Obama administration and honored by the National Women’s History Museum with a “Living Legacy” Award for her work to empower girls around the world. Here, she explores the strategies, pivots, and mission-driven commitments that have helped GoldieBlox thrive.