Otherppl with Brad Listi How to Think Like a Publicist
Nov 29, 2023
Guest Lauren Cerand, a longtime literary publicist with over twenty years of experience, talks about the importance of personalized literary outreach, adapting book publicity to the rise of the internet and social media, connecting with local communities for generating publicity, differences in publicizing nonfiction and fiction, timing and strategy in book publicity, the role of a publicist in the publishing industry, and the challenges of organizing book tours.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 4min
Building a Career as a Publicist
04:00 • 21min
The Importance of Personalized Literary Outreach
25:29 • 3min
Adapting Book Publicity to the Rise of the Internet and Social Media
28:06 • 17min
Newsworthiness Factors and Connecting with Local Communities
45:34 • 7min
Differences in Publicizing Nonfiction and Fiction
53:03 • 2min
Timing, Strategy, and Publicity
55:10 • 6min
The Role of a Publicist in the Publishing Industry
01:01:04 • 29min
The Challenges of Organizing Book Tours
01:30:18 • 21min