Otherppl with Brad Listi cover image

How to Think Like a Publicist

Otherppl with Brad Listi

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The Role of a Publicist in the Publishing Industry

This chapter discusses the importance of hiring a freelance publicist, the complexity of the media landscape, and the general range of costs for hiring a publicist. It also explores the challenges of review coverage, the art of communication in book publicity, understanding the audience, and the difference between publicity and marketing.

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