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The Morning Brief
Has ONDC Managed To Take On Amazon And Flipkart?
Sep 17, 2024
Anirban Chowdhury, a knowledgeable commentator on e-commerce strategies, joins Suraksha P to explore the ONDC initiative's journey and impact. They discuss how ONDC, aimed at empowering small sellers, has achieved significant milestones, including onboarding 2 lakh sellers. The conversation dives into the competitive landscape against giants like Amazon and Flipkart, highlighting the unique logistics model and the Saarti initiative tailored for tier two cities. Challenges remain, but ONDC's commitment to democratizing e-commerce shines through.
25:22
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Quick takeaways
- ONDC aims to level the e-commerce playing field by enabling small sellers to compete with giants like Amazon and Flipkart.
- Despite its rapid growth, ONDC faces challenges in attracting more sellers and maintaining sustainable operations while ensuring fair competition.
Deep dives
Overview of ONDC and Its Goals
The Open Network for Digital Commerce (ONDC) was launched with the aim of democratizing e-commerce in India by enabling local businesses to compete on an equal footing with major companies like Amazon and Flipkart. Introduced in September 2022, ONDC's open protocol facilitates various segments, including groceries, food delivery, mobility, and travel, encouraging small entrepreneurs and traditional retailers to participate without hefty onboarding fees. The government envisions this network as a way to shift power away from dominant players who have made it difficult for smaller businesses to thrive in a rapidly growing e-commerce market projected to reach $150 billion by 2026. Piyush Goyal, India's commerce minister, has emphasized the necessity of such initiatives given the current antitrust scrutinies facing the major platforms due to their alleged preference for select sellers, highlighting the timely relevance of ONDC.
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Discover
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