10min chapter

The Morning Brief cover image

Has ONDC Managed To Take On Amazon And Flipkart?

The Morning Brief

CHAPTER

Revolutionizing E-Commerce: The ONDC Model

This chapter explores the ONDC's logistics service model designed to break the monopolistic control of major e-commerce players like Amazon and Walmart. It also examines the launch of the Saarti initiative and its implications for tier two cities, while addressing the challenges of expanding the seller base within the new digital commerce ecosystem.

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