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AdTechGod Pod
Ep. 56 Jeromy Sonne joins AdtechGod to discuss the new era for ad tech and SMBs
Nov 26, 2024
Jeromy Sonne, CEO of daypart.ai and serial entrepreneur, dives into his unexpected journey in ad tech. He highlights AI's game-changing role while stressing creativity's irreplaceable value in advertising. Jeromy discusses the widening access for small and medium businesses to tools traditionally reserved for larger firms. He envisions a future where AI simplifies ad buying and fosters a more equitable marketplace. Loyalty to quality over hype is a strong theme, drawing contrasts between personal brand experiences.
30:44
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Quick takeaways
- Jeromy Sonne's unexpected journey into ad tech highlights the industry's dynamic nature and the importance of adaptability in career growth.
- The integration of AI is poised to revolutionize advertising strategies for SMBs by simplifying access to advanced tools and enhancing efficiency.
Deep dives
Jeremy Sonny's Journey into Ad Tech
Jeremy Sonny, the CEO of Daypart.ai, reflects on his accidental entry into the ad tech industry, revealing an unpredictable trajectory that began in college. Initially poised to become a JAG attorney, inspirations from pop culture, notably 'The Social Network,' led him to pursue a tech career instead. His exposure to running effective Facebook ads in 2011 during a startup attempt laid the groundwork for his future endeavors, where he amassed considerable marketing skills. As a result, he enjoyed a surge in his career by helping various teams succeed in app marketing and growth strategies.
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Discover
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