AdTechGod Pod Ep. 56 Jeromy Sonne joins AdtechGod to discuss the new era for ad tech and SMBs
Nov 26, 2024
Jeromy Sonne, CEO of daypart.ai and serial entrepreneur, dives into his unexpected journey in ad tech. He highlights AI's game-changing role while stressing creativity's irreplaceable value in advertising. Jeromy discusses the widening access for small and medium businesses to tools traditionally reserved for larger firms. He envisions a future where AI simplifies ad buying and fosters a more equitable marketplace. Loyalty to quality over hype is a strong theme, drawing contrasts between personal brand experiences.
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Jeromy's Unplanned Ad Tech Journey
- Jeromy Sonne's career in ad tech was entirely unplanned, starting in college with an aim to be a lawyer.
- He pivoted to tech inspired by The Social Network movie and learned marketing through hands-on experience with early Facebook ads.
Bridging Buy Side Gaps
- Jeromy identifies a gap between social performance advertisers and programmatic buyers who rarely communicate.
- Bridging these audiences could create valuable cross-learnings and improve the industry overall.
AI Enhances, Doesn't Replace Creativity
- AI will transform ad tech, starting with automating mechanical tasks, not replacing creativity.
- A co-pilot model can enhance buyers' efficiency and let humans focus on strategy and creative.