Navigating the Ad Tech Landscape

In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools.

Jeromy shares insights on the importance of creativity in advertising, the always changing digital industry, and his personal brand loyalties, emphasizing product quality over marketing hype.

Takeaways:

Jeromy's career in ad tech was unplanned and evolved over time.

AI is expected to transform the ad tech industry significantly.

There is a gap in access to advertising tools for SMBs.

Creativity in advertising remains a human strength despite AI advancements.

The ad tech industry needs to become more equitable for all brands.

AI can help streamline campaign management and analytics.

The future of advertising may see a creative renaissance due to AI.

Jeromy emphasizes the importance of product quality in brand loyalty.

The industry is moving towards a more meritocratic marketplace.

AI could disrupt traditional ad tech business models.

Chapters

00:00 Introduction to Ad Tech and Jeromy Sonne

01:36 Jeromy's Journey into Ad Tech

07:06 The Role of AI in Ad Tech

21:14 Challenges in the Ad Tech Industry

28:27 The Future of SMBs in Ad Tech

30:04 Brand Loyalty and Personal Preferences

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