The Rebooting Show Morning Brew's Robert Dippell on moving into B2B
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Mar 17, 2025 In this conversation, Robert Dippell, CEO of Morning Brew, shares insights into the unique challenges of B2B media compared to consumer models. He discusses Morning Brew's successful transition into the B2B space and the importance of innovative audience engagement strategies. The talk covers the shift towards creator-led media, the necessity of diversifying revenue streams, and how early growth tactics have evolved. Dippell emphasizes adapting to audience feedback and building strong brand identities, making this a must-listen for media enthusiasts.
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Morning Brew's Expansion
- Morning Brew has expanded beyond newsletters into multimedia (audio, video, social) and B2B verticals.
- This diversification aims to deepen audience relationships beyond the inbox and cater to professional interests.
B2B Leverage
- Morning Brew leverages its large email subscriber base (4.2 million) to identify high-value professional segments.
- This allows them to build niche B2B publications like Marketing Brew, increasing subscriber value and revenue.
New B2B Vertical
- Morning Brew plans to launch an eighth B2B publication in a currently underserved vertical.
- This new venture targets a segment where 10% of their existing audience works, showing their data-driven approach.