Robert Dippell

In this conversation, Robert Dippell, CEO of Morning Brew, shares insights into the unique challenges of B2B media compared to consumer models. He discusses Morning Brew's successful transition into the B2B space and the importance of innovative audience engagement strategies. The talk covers the shift towards creator-led media, the necessity of diversifying revenue streams, and how early growth tactics have evolved. Dippell emphasizes adapting to audience feedback and building strong brand identities, making this a must-listen for media enthusiasts.