Leadership Change and B2B Expansion at Morning Brew

This chapter examines the transition of Morning Brew's leadership with Robert Dippel as the new CEO and the company's successful shift towards the B2B space. It highlights the challenges faced by consumer media brands in this transition while emphasizing the importance of innovation through multimedia content and audience engagement strategies. The discussion also covers the benefits of tailored marketing approaches and the potential for cross-promotion within their extensive subscriber base.