Who’s got the power? K-pop stars, their label, or their fans?
Dec 6, 2024
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In this discussion, fan Wang, a BBC reporter based in Singapore, shares her expertise on the K-pop industry. She delves into the turbulent situation surrounding NewJeans, who are contemplating leaving their label after public conflicts. The conversation touches on the massive influence of K-pop fans and how their voices shape decisions within agencies, including recent events involving Riize and member withdrawals. Insights reveal the complex power dynamics between K-pop stars, their labels, and fan expectations.
The departure of New Jeans from their agency highlights a troubling power dynamic in the K-pop industry where artists struggle against agency control.
K-pop fans wield significant influence over their idols, acting as both supporters and critics, which can create intense pressure on the artists.
Deep dives
New Jeans' Departure from Ador
The girl group New Jeans, known for their international success and hits like 'Attention', has announced their departure from their agency, Ador. They accused the agency of mistreatment and manipulation, citing a failure to protect them after their mentor's departure. One member, Hani, detailed incidents of internal disrespect and a lack of support from the agency, asserting that their wellbeing was overlooked. This situation has raised significant concerns about power dynamics in the K-pop industry, as they now face a legal dispute regarding their contract with Ador.
The Influence of K-pop Agencies
K-pop agencies maintain a substantial degree of control over their artists, often dictating various aspects of their personal and professional lives. The industry is characterized by strict hierarchical structures, where executives exert significant power over idols, leading to a stifling environment. Groups like New Jeans highlight how this dynamic can result in serious conflicts, as they advocate for their rights and express grievances against agency practices. This power imbalance is a major issue within the K-pop scene, as artists grapple with the pressure to project a flawless image for their dedicated fanbase.
Fan Power and Its Consequences
Fans play a critical role in the success of K-pop idols, often acting as stakeholders who influence decision-making within the industry. Through social media engagement and concerted promotional efforts, fan communities can drive an artist's popularity and shape their public image. However, this fan involvement can also become invasive, as some fans demand transparency and control over the personal lives of idols. The case of New Jeans exemplifies the duality of fan influence; while they can support positive change, their intense scrutiny can also contribute to the pressure and challenges faced by artists.
K-pop girl group NewJeans announced they were leaving their record label during an emergency press conference last week. This follows months of public disagreements between the label, the band, and fans. But the group is tied into a contract until 2029. So, what happens now?
Our reporter, Fan Wang, breaks it all down and the BBC’s Music Correspondent, Mark Savage, helps us with the question on everyone’s lips… if they do leave their agency do they get to keep their music and their name?
We also talk about Riize. One of its members has recently left the band after fan backlash. We take a look at how much power K-pop fans have over their idols with Julie Yoonnyung Lee, our resident K-pop expert.