What in the World cover image

Who’s got the power? K-pop stars, their label, or their fans?

What in the World

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The Empowering Influence of K-pop Fans

This chapter examines how fan communities have evolved into crucial stakeholders within the K-pop industry, contributing to their idols' success through concerted efforts in album sales and social media promotion. It also addresses the complexities of fandom, balancing enthusiastic support with potential intrusions into artists' private lives.

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