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Better: The Brand Designer Podcast
S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan
Nov 15, 2022
This episode explores the power of unique premium positioning in attracting high-ticket clients. The speaker discusses the importance of positioning and clarifying who you are and who you serve. They also delve into the connection between creativity in different areas of life and the challenges faced when starting a design business. Additionally, they emphasize the significance of crafting unique positioning and messaging to build confidence and make effective business decisions.
01:08:14
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Quick takeaways
- Positioning allows you to eliminate competition by positioning yourself as the expert in a specific area.
- Premium positioning helps attract high ticket clients by positioning yourself as the expert in your niche, allowing you to confidently charge higher prices.
Deep dives
Positioning and Eliminating Competition
Positioning allows you to eliminate competition by positioning yourself as the expert in a specific area. Clients will see you as the only choice to solve their problems, thus giving you an advantage in sales.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode