Better: The Brand Designer Podcast S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan
Nov 15, 2022
This episode explores the power of unique premium positioning in attracting high-ticket clients. The speaker discusses the importance of positioning and clarifying who you are and who you serve. They also delve into the connection between creativity in different areas of life and the challenges faced when starting a design business. Additionally, they emphasize the significance of crafting unique positioning and messaging to build confidence and make effective business decisions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Exploring Creativity in the Design Industry
02:19 • 4min
Exploring Creativity in Different Areas
06:38 • 6min
The Power of Positioning and Niching
12:56 • 21min
The Power of Creative Positioning and Internal Alignment
34:26 • 4min
Crafting Unique Positioning and Messaging
38:48 • 28min
Running a Business Together and Starting a New Chapter
01:06:20 • 2min