Better: The Brand Designer Podcast

S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan

Nov 15, 2022

This episode explores the power of unique premium positioning in attracting high-ticket clients. The speaker discusses the importance of positioning and clarifying who you are and who you serve. They also delve into the connection between creativity in different areas of life and the challenges faced when starting a design business. Additionally, they emphasize the significance of crafting unique positioning and messaging to build confidence and make effective business decisions.

01:08:14

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Positioning allows you to eliminate competition by positioning yourself as the expert in a specific area.

Premium positioning helps attract high ticket clients by positioning yourself as the expert in your niche, allowing you to confidently charge higher prices.

Crafting unique positioning for your design business is essential for standing out in a saturated market and involves identifying what makes you unique as a designer and using that to attract your ideal clients.

Deep dives

Positioning and Eliminating Competition

Positioning allows you to eliminate competition by positioning yourself as the expert in a specific area. Clients will see you as the only choice to solve their problems, thus giving you an advantage in sales.

Introduction

2min

Exploring Creativity in the Design Industry

4min

Exploring Creativity in Different Areas

6min

The Power of Positioning and Niching

21min

The Power of Creative Positioning and Internal Alignment

4min

Crafting Unique Positioning and Messaging

28min

Running a Business Together and Starting a New Chapter

2min

This week we chat all things positioning with Liz Cholhan from Highlo Designs - what it means, how to craft yours, and how positioning can impact your business (not only by helping you attract and book higher-ticket/higher-value clients, but also by finding that soul-aligning feeling of clarity in who you are and who you serve). Liz has been running her business for over 10 years, and shares in the ins and outs of her personal positioning journey as well as her best advice for designers looking to stand out in what feels like a crowded industry.

Guest Information:
Guest Name: Liz Cholhan
Guest Business Name: Highlo Designs
Guest Website: https://www.highlocourses.com/a/2147509161/WoG5TCvV
Guest Instagram: @highlodesigns

The Design Minimind by Hello June Creative
An intimate group of designers crafting freedom-filled businesses—together. 8 designers. 6 months. A 1:1/group hybrid program. Apply now at The Design Minimind by Hello June Creative.

Inbox Question:
How do you break into a new niche? I have a steady clientele from a specific industry and would like to shift into different industries but don't know how to make the jump without having all the contacts. - Stevie Movall

This Episode’s Partners:
The Brief Collective
The Design Biz Academy from The Brief Collective serves beginner, amateur, and seasoned designers—they have something for total newbies, something for designers needing to enhance their skillset, and something for designers ready to scale their biz & start booking $10K clients. Join now at https://thebriefcollective.com/course. Learn about the 3 Secrets to Booking High Ticket Design Clients right here!

The Arcoiris Design Co Squarespace Template Shop
Want to offer profitable, semi-custom websites to your clients at budget-friendly prices? Build your client’s website in only 1 week with the Squarespace Template Shop from The Arcoiris Design Co. Get 30% off a template today at spiritualwebdesign.com.

Special thanks to our producer Jon from Wayfare Recording Co.

Connect With Us:
Our Free Facebook Community
Our Website
Our Resources Page
Podcast Instagram
Support us on Patreon