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21min chapter
S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan
Better: The Brand Designer Podcast
The Power of Positioning and Niching
The speakers discuss the importance of positioning and niching in attracting high-ticket clients. They explain the concept of positioning and distinguish it from niching, emphasizing the need to attract the type of clients you love to work with. They also share personal experiences and strategies for effective positioning.
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