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28min chapter
S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan
Better: The Brand Designer Podcast
Crafting Unique Positioning and Messaging
This chapter discusses the importance of developing unique positioning and messaging and how it can streamline business decisions and build confidence. It explores the connection between words and design in the branding process and the challenges of attracting high-ticket clients through premium positioning. The chapter also includes a story about the importance of addressing clients' problems directly as part of positioning.
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Listen to the best highlights from the podcasts you love and dive into the full episode