Are We on the Road to 100% AI Generated Media? with Alex Mashrabov, Founder at Higgsfield AI
Oct 3, 2024
auto_awesome
Alex Mashrabov, founder of Higgsfield AI, dives into the rapid advancements in AI-generated media. He discusses the potential for AI to dominate video production while raising ethical concerns like deepfakes. The conversation explores personalized AI media, where users can see themselves in unique narratives, and the importance of authenticity for creators amidst automation. Mashrabov also highlights his partnership with Google Cloud, innovations like Gemini for video understanding, and the challenges of data privacy in this evolving landscape.
The rapid rise of AI in media creation may result in 90% of content being AI-generated, shifting consumer engagement expectations.
AI is transforming storytelling by enabling personalized, immersive experiences where users can insert themselves into customized narratives.
Deep dives
The Rise of AI-Generated Content
A significant shift is anticipated in content creation, with predictions suggesting that 90% of media pixels may be generated by AI within the next few years. This trend is driven by the increasing demand for diverse content, particularly longer formats that engage audiences. The popularity of faceless channels on platforms like YouTube demonstrates the effectiveness of AI in generating personalized content that resonates with viewers. As AI's capabilities improve, the likelihood that consumers will be unaware they are engaging with AI-generated content grows, potentially reshaping media consumption as we know it.
Personalization in Storytelling
AI is revolutionizing storytelling by enabling personalization that places users at the center of narratives. This technology allows individuals to insert themselves into scenes, creating immersive experiences where they can watch customized stories featuring their likeness. Past applications, such as Lenza, have showcased this potential through unique visual representations, paving the way for deeper engagement with content. As such, this innovation is likely to unleash new levels of creativity and interactivity among users, fundamentally changing the content creation landscape.
Impacts on Authenticity and Consumer Behavior
Changes in consumer behavior suggest that authenticity in content is becoming less critical, with platforms like TikTok thriving on AI-generated recommendations rather than personal connections. This trend indicates a shift where audiences are more interested in consuming engaging content, irrespective of its origins. As a result, traditional media formats may struggle to retain viewership as AI streamlines content production and personalization becomes a key differentiator for content creators. The exploration of new content genres, such as short dramas, further illustrates a growing demand for bite-sized, mobile-native entertainment that aligns with these evolving viewer preferences.
Today, we’re talking to Alex Mashrabov, Founder at Higgsfield AI. We discuss the developments of AI generated video, how Alex has leveraged Google Cloud to build his business, and how modern tech will continue to revolutionize the way we consume media.
All of this right here, right now, on the Modern CTO Podcast!