Modern CTO Are We on the Road to 100% AI Generated Media? with Alex Mashrabov, Founder at Higgsfield AI
Oct 3, 2024
Alex Mashrabov, founder of Higgsfield AI, dives into the rapid advancements in AI-generated media. He discusses the potential for AI to dominate video production while raising ethical concerns like deepfakes. The conversation explores personalized AI media, where users can see themselves in unique narratives, and the importance of authenticity for creators amidst automation. Mashrabov also highlights his partnership with Google Cloud, innovations like Gemini for video understanding, and the challenges of data privacy in this evolving landscape.
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AI Could Dominate Visual Content
- AI video quality and personalization are improving fast enough to potentially generate the majority of pixels consumed soon.
- If innovation continues and regulation is limited, most content we watch may be AI-generated within years.
Putting You At The Center Of Stories
- Higgsfield lets you upload one photo and place yourself as the central character in short films, which drives strong engagement.
- Alex compares this to Lensa-style personalization and believes this will massively expand creative possibilities.
Authenticity Matters Less For Short Video
- Audiences increasingly don't care about the origin or authenticity of short-form recommended videos.
- TikTok proves people prioritize entertaining recommendations over human connection or source authenticity.