Alex Mashrabov, founder of Higgsfield AI, dives into the rapid advancements in AI-generated media. He discusses the potential for AI to dominate video production while raising ethical concerns like deepfakes. The conversation explores personalized AI media, where users can see themselves in unique narratives, and the importance of authenticity for creators amidst automation. Mashrabov also highlights his partnership with Google Cloud, innovations like Gemini for video understanding, and the challenges of data privacy in this evolving landscape.