SaleSage Podcast

Episode 02: Leveraging both big and small data to truly understand customer behavior with Kate Minogue

Nov 14, 2024
In this conversation, Kate Minogue, an AI and data science expert previously with Meta and the Bank of Ireland, shares her insights on the evolution of customer behavior analysis. She delves into the importance of a customer-centric approach using both big and small data. Kate debunks common myths about AI, emphasizing its historical context and the delicate balance between technology and human intuition. The discussion also covers AI's ethical implications, the necessity for data literacy, and the role of empathy in sales and marketing strategies.
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ANECDOTE

Grok 2's Uncensored Release

  • XAI, launched less than a year ago, released Grok 2, an uncensored LLM and image generation model.
  • Users quickly pushed the model's boundaries, creating both humorous and inappropriate content.
INSIGHT

AI Misconceptions

  • AI is not new; it's been around for over 50 years and is not a silver bullet solution.
  • Generative AI, like ChatGPT, has broadened public awareness and discussions about AI.
INSIGHT

AI's Impact on Sales

  • AI can transform sales by improving productivity metrics and personalizing customer interactions.
  • AI can analyze customer behavior, suggest optimal contact frequency, and enhance sales team effectiveness.
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