In this engaging discussion, Kate Minogue, a seasoned fractional CMO and former Head of Marketing Science at Meta, shares her expertise on app marketing analytics. She emphasizes the importance of understanding marketing analytics as a foundation for app developers. Topics include optimizing user engagement through strategic 'optimization moments,' channel diversity for effective advertising, and the evolving role of fractional CMOs in helping startups achieve sustainable growth. Kate also reevaluates the significance of Lifetime Value in a shifting market landscape.

In this conversation, Kate Minogue, an AI and data science expert previously with Meta and the Bank of Ireland, shares her insights on the evolution of customer behavior analysis. She delves into the importance of a customer-centric approach using both big and small data. Kate debunks common myths about AI, emphasizing its historical context and the delicate balance between technology and human intuition. The discussion also covers AI's ethical implications, the necessity for data literacy, and the role of empathy in sales and marketing strategies.