Jon Fry, CEO of Lendflow, on how AI is finally delivering on the promise of embedded lending

In this episode, I sit down with Jon Fry, CEO and co-founder of Lendflow, to explore how AI is transforming the embedded lending landscape. Jon shares his unconventional journey from building websites in college to becoming a key player in embedded lending, including the challenge of launching LendFlow in early 2020—just as COVID shut down the lending market.

The conversation dives deep into how LendFlow's AI-powered platform is making lending more efficient and accessible, why the small business lending space hasn't advanced as quickly as many expected, and what survival through multiple market cycles has taught the industry's most resilient players. Jon paints a compelling vision of the next five to ten years, where AI will create truly magical lending experiences and finally deliver on the promise of embedded finance for small businesses.

In this podcast you will learn:

• How Jon went from building website in college to starting Lendflow.
• What is was like launching a lending software business in early 2020.
• What Lendflow does exactly.
• Who is their core customer.
• What has changed in embedded lending in the last five years.
• How brands can customize their loan offerings with Lendflow’s platform.
• Why Lendflow encourages brands to connect directly with lenders.
• What a neutral embedded lending network is.
• How Lendflow uses AI and what problems it is solving.
• Why we are not quite ready for a fully agentic workflow yet.
• What a fully agentic workflow could look like in the future.
• Why Jon thinks lending software hasn’t developed that quickly in the past decade.
• What he thinks the next five to ten years holds for lending.

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