Jon Fry

CEO and co-founder of Lendflow, an embedded lending infrastructure company using AI to improve distribution and operational efficiency for lenders and brands. Discusses small business lending, embedded finance, and AI-enabled automation.

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Oct 23, 2025 • 38min

Jon Fry, CEO of Lendflow, on how AI is finally delivering on the promise of embedded lending

Jon Fry, CEO and co-founder of Lendflow, shares his journey from web development to revolutionizing small business lending with AI. He discusses the challenges of launching Lendflow during the pandemic and highlights how their platform improves efficiency and accessibility in lending. Jon explains the significance of a neutral embedded lending network and how AI eliminates waste in workflows. He paints a vision of the future where AI transforms lending experiences, ensuring that small businesses finally receive the support they need.

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