Music Business Worldwide
Amra is disrupting the world of global royalty collections – with big plans for what's next.
Aug 9, 2024
Tomas Ericsson, CEO of Amra and former Deputy CEO of STIM, discusses the evolution of global royalty collections. He highlights Amra's rapid growth, generating over $110 million in revenue and its strategic shift to digital platforms. The conversation includes the importance of transparency in royalty distributions and Amra's commitment to impartiality despite its Kobalt affiliation. Ericsson debates the effectiveness of for-profit versus non-profit PROs, emphasizing service efficiency while tackling the challenges of ownership transitions and data management in the music rights landscape.
29:20
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Quick takeaways
- Amra's innovative approach to royalty collection, leveraging direct licensing with DSPs, enhances transparency and efficiency for songwriters.
- The substantial investment in technology by Amra is aimed at maximizing digital royalty collections, particularly benefiting independent publishers and lesser-known tracks.
Deep dives
The Unique Role of AMRA in Royalty Collection
AMRA operates as a digital collection society that uniquely differentiates itself from traditional performance rights organizations (PROs) by directly licensing digital service providers (DSPs) across over 200 territories. Unlike traditional PROs that rely on reciprocal agreements for offline earnings, AMRA independently collects both data and royalties for digital streams. This shift reflects the growing trend toward digital consumption, which AMRA anticipated when it was founded in 2014. Currently, digital revenues represent about 65-70% of royalties collected, a figure expected to rise to 80-85% in the next few years.
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