Tomas Ericsson, CEO of Amra and former Deputy CEO of STIM, discusses the evolution of global royalty collections. He highlights Amra's rapid growth, generating over $110 million in revenue and its strategic shift to digital platforms. The conversation includes the importance of transparency in royalty distributions and Amra's commitment to impartiality despite its Kobalt affiliation. Ericsson debates the effectiveness of for-profit versus non-profit PROs, emphasizing service efficiency while tackling the challenges of ownership transitions and data management in the music rights landscape.