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Navigating Digital Royalty Collections
This chapter explores the unique operational model of a company representing songwriters, emphasizing its distinct approach to royalty collection compared to traditional Performing Rights Organizations (PROs). It discusses the significant shift from offline to digital platforms, the challenges faced by PROs in adapting to these changes, and the necessity for improved transparency in royalty distributions. The chapter also highlights the strategic focus on technology and collaboration to optimize income for songwriters and navigate the complexities of global royalty collections.