Entrepreneurs on Fire The Strategy-First Revolution: Transform Random Marketing Acts into Predictable Growth with Amanda Berlin
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May 2, 2025 Amanda Berlin, a seasoned Fractional CMO, shares her wealth of knowledge in transforming B2B marketing efforts. She highlights the pitfalls of random marketing acts and the power of strategic planning. Listeners learn how to align their marketing with business goals for predictable growth. Berlin emphasizes creating content that serves clients over merely using AI tools. The conversation also touches on overcoming startup challenges and the advantages of employing a fractional CMO for better resource management.
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Successful Pitch Sparks Confidence
- Amanda used her corporate media pitching skills to successfully pitch Entrepreneurs on Fire for a guest spot.
- This positive early experience encouraged her to continue building her own business with confidence.
Random Acts Cause Marketing Failure
- Many service-based businesses fail in marketing due to engaging in random, disconnected acts rather than strategic marketing.
- Marketing must align with business goals and avoid piecemeal tactics to succeed and scale.
Strategy vs Tactics Defined
- Strategy is an overarching plan aligned with business goals, while tactics are the specific actions executed.
- Without strategy, tactics become ineffective and hinder sustainable growth.
