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The Strategy-First Revolution: Transform Random Marketing Acts into Predictable Growth with Amanda Berlin

Entrepreneurs on Fire

CHAPTER

From Corporate to Creative: Embracing Entrepreneurial Risks

This chapter recounts a speaker's journey from the corporate world into entrepreneurship, emphasizing the need for cohesive marketing strategies over random acts. It highlights the distinction between strategy and tactics, urging listeners to embrace calculated risks and seek innovative approaches to achieve their business goals.

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