Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 <== | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428
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Oct 13, 2025 Many marketers are sending too few emails, which can hurt engagement. The hosts discuss how varying send times and using AI can improve audience reach. Unsubscribes can actually signal good relevance, not failure. They emphasize that more quality, personalized content leads to better inbox placement. Plus, some humorous insights on parenting and caffeine keep it light. Get ready to rethink your email strategy—frequency and relevancy are key!
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Skipping The VIP Dinner For Room Service
- Jay skipped a VIP dinner and admitted he'd hide in his room for room service instead.
- He humorously defends honesty and praises chicken wing room service as underrated.
More Sends Improve Inbox Health
- Sending more often improves inbox engagement and deliverability because ISPs judge senders by overall opens and clicks.
- Marketers who send ≥5 emails/month see ~20% higher open rates than lower-frequency senders.
Send At Varied Times, Not Just 'Best' Slots
- Stop chasing a single 'best day/time' and send at varied times to reach different audience segments.
- Schedule sends across evenings, weekends, and weekdays to match diverse reading habits.