Everyone thinks theyâre sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is youâre probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murrayâs newsletter at gotomillions.co for sharp, actionable marketing insights.
Best Moments:
(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night
(03:12) Why sending more emails actually improves open rates and inbox placement
(06:40) The myth of the âbest day and timeâ to send emails and why variety wins
(09:22) How AI tools can now auto-time your email sends to each subscriberâs habits
(13:00) Unsubscribes arenât badâthey can be a sign your content finally stood out
(16:44) Relevancy and frequency are a power coupleâgreat content earns more sends
(19:55) Daniel shares the real cost of parenting on six Celsius a day
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
