Horizon Europe injects millions to persuade people to eat less meat - Giant Leaps

The Giant Leaps project aims to promote plant-based foods and sustainable diets. Funding from Horizon Europe supports their goals of reducing GHG emissions and reaching net zero. The podcast discusses methods of sharing information and collaborations with influencers. Analysis shows differences in consumption habits between genders, with a growing trend of meat and dairy alternatives. The podcast explores the challenges of transitioning to a plant-based diet and the importance of government support. Concerns about UK government enthusiasm and the need for a strategy to promote new technology are also discussed.