Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming. cover image

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.

Horizon Europe injects millions to persuade people to eat less meat - Giant Leaps

Dec 14, 2023
The Giant Leaps project aims to promote plant-based foods and sustainable diets. Funding from Horizon Europe supports their goals of reducing GHG emissions and reaching net zero. The podcast discusses methods of sharing information and collaborations with influencers. Analysis shows differences in consumption habits between genders, with a growing trend of meat and dairy alternatives. The podcast explores the challenges of transitioning to a plant-based diet and the importance of government support. Concerns about UK government enthusiasm and the need for a strategy to promote new technology are also discussed.
46:34

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Quick takeaways

  • The Giant Leaps Project focuses on promoting plant-based diets and exploring alternative protein sources to encourage reduced meat consumption and support sustainable and nutritious diets.
  • The collaboration among diverse partners, including academic institutions, startups, and larger companies, enables knowledge exchange and innovation in the development of plant-based proteins and alternative dietary options.

Deep dives

Giant Leaps Project: Promoting Plant-Based Foods

The Giant Leaps Project, funded by Horizon Europe with 12 million euros, aims to promote the adoption of plant-based foods and encourage reduced meat consumption. The project gathers 34 partners, including companies like Unilever and Danone, to support the transition to more sustainable and healthy future diets. One approach is the plant-forward diet, emphasizing a focus on plant-based foods while consuming a smaller amount of animal-based products to retain essential micronutrients. Protein diversification is also explored, encompassing alternative protein sources like fava bean, lentils, oats, crickets, and cellular meat. The Giant Leaps Project works towards filling knowledge gaps, evaluating the environmental and health impacts of alternative proteins, and providing science-based recommendations for a sustainable and nutritious diet.

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