15min chapter

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming. cover image

Horizon Europe injects millions to persuade people to eat less meat - Giant Leaps

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.

CHAPTER

Promoting a Shift towards a Plant-Based Diet

The chapter explores the potential of technology and government influence to encourage a transition towards a more plant-based diet. It discusses the challenges of persuading people to consume less meat and highlights the environmental impact of meat production. The chapter also emphasizes the need for government support to ensure small producers can be part of the transition.

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