18min chapter

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming. cover image

Horizon Europe injects millions to persuade people to eat less meat - Giant Leaps

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.

CHAPTER

Government Support and Transitioning to Sustainable Food Production

In this chapter, the speakers discuss the importance of government support in promoting dietary changes to reduce meat consumption. They express concern about the lack of enthusiasm from the UK government, but highlight the EU's net zero target for 2050. They also mention the potential risks of the food strategy being filled with misinformation and the need for a strategy to promote the positive image of new technology.

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