A Product Market Fit Show | Startup Podcast for Founders After I passed, this startup grew 30x in 3 years to $10M+ ARR. Here's how he did it—& what I missed. | Francois de Kerret, Co-Founder of Zeffy
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Nov 28, 2024 Francois de Kerret, Co-founder of Zeffy, a nonprofit fundraising platform, shares his remarkable journey from raising a $3M seed round to achieving over $10M in annual recurring revenue. He discusses the company's unique tip-based revenue model that allows nonprofits to use Zeffy for free. Francois highlights the importance of building trust, effective marketing strategies like leveraging Google Ads, and the significance of reaching profitability quickly. He also recounts the pivotal moments that led to Zeffy's impressive 30x growth in just three years.
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Zeffy's Pivots
- Francois and Thibaut, driven by impact, pivoted Zeffy multiple times.
- Their final pivot was inspired by a European tip-based platform.
Initial Launch
- Thibaut coded the initial donation platform in three weeks and integrated it into their existing platform.
- Francois reached out to their existing network, converting a small percentage to the new platform.
Building Trust and Simplicity
- Focus on building trust and simplicity, especially in donation platforms.
- Existing platforms often struggle to replicate Zeffy because of their high-cost structures and complex products.