Writer and podcaster Joanna Robinson joins Peter Kafka to discuss the history and potential decline of the Marvel Cinematic Universe. They explore the success of Marvel Studios, the contrasting approaches of Marvel and DC, Bob Iger's influence, and the challenges faced by Marvel in recent years. They also touch on TV shows, industry strikes, and the future of streaming services.
Marvel Studios' success was built on the strategic creation of an interconnected movie universe and the introduction of lesser-known characters.
Amidst challenges and transitions, Marvel Studios can navigate and thrive by focusing on quality storytelling and planning a soft reset through events like Secret Wars.
Deep dives
Virtual reality and mixed reality transforming work
Virtual reality and mixed reality technologies are being used by companies to revolutionize how they operate. Architects can now walk through buildings in VR before they are constructed. Co-workers from different parts of the world can collaborate in virtual spaces. Various workers, such as pilots and underwater welders, can receive training in a safe virtual environment. These technologies provide opportunities to work smarter, closer, and safer, ultimately transforming the way we work.
The book 'MCU: The Reign of Marvel Studios'
Joanna Robinson, co-author of 'MCU: The Reign of Marvel Studios,' discusses the book and its intended audience. The book aims to cater to everyone, offering interesting tidbits for even the most knowledgeable Marvel fans, while also providing insight into the business side of Marvel for those interested in that aspect. Furthermore, it serves as a comprehensive examination of the Marvel phenomenon for those who are new to it, offering something for every type of reader. The lively writing style of the book makes for an enjoyable reading experience.
The rise and success of Marvel Studios
Marvel Studios became a powerhouse in the movie industry by taking control of their own films instead of licensing their characters to other studios. They strategically built an interconnected universe, starting with Iron Man and leading up to The Avengers. This approach, combined with compelling characters and emotional storytelling, set them apart from other superhero movies. The success of Marvel Studios relied heavily on the guidance of Kevin Feige, who approached the films as a blockbuster filmmaker rather than a comic book geek. Marvel's success also stemmed from featuring characters who were not major comic book superheroes, but building their popularity through well-crafted films and toy sales.
The challenges and future of Marvel Studios
Marvel Studios is navigating a period of transition and challenges. The departure of key actors and the tragic loss of Chadwick Boseman have posed challenges in replacing or reimagining certain characters. Additionally, the flood of content from Disney Plus and the COVID-19 pandemic has introduced a level of inconsistency in both critical reception and financial success of their recent releases. However, there is hope for a turnaround. By reducing the quantity of content, focusing on quality storytelling, and planning a soft reset through events like Secret Wars, Marvel Studios can adapt and continue to captivate audiences.
The Marvel Cinematic Universe is an interconnected series of movies and TV shows that produced four of the top-grossing movies of all time and changed the way Hollywood works. It also may have a hard time sustaining the cultural and business dominance it has enjoyed for the last decade-plus. Here to discuss the superhero’s journey is writer and podcaster Joanna Robinson (@jowrotethis), co-author of MCU: The Reign of Marvel Studios. She gives Vox’s Peter Kafka the 101 on the history of Marvel and how it spiraled into myriad streaming shows and films that are increasingly difficult to keep up with in “phase five,” or as Robinson calls it, “the wobble.”
Host: Peter Kafka (@pkafka), Senior Editor at Recode
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