11min chapter

Channels with Peter Kafka cover image

The rise and (maybe) fall of Marvel

Channels with Peter Kafka

CHAPTER

The Origins of Marvel Studios and the Success of the MCU

This chapter discusses the formation of Marvel Studios and their decision to create an interconnected universe of movies. It explores the reasons behind the success of the Marvel Cinematic Universe (MCU), touching on the role of dedicated fans, the influence of Kevin Feige, and the strategic use of toy sales. The chapter also compares Marvel's approach to DC's attempts to establish their own shared universe.

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