3min chapter

Channels with Peter Kafka cover image

The rise and (maybe) fall of Marvel

Channels with Peter Kafka

CHAPTER

Comparing Marvel and DC: Franchise Planning and Tone

This chapter dives into the contrasting approaches of Marvel and DC in terms of franchise planning and tone. It examines DC's rushed attempts to catch up with Marvel, leading to some missteps, and explores the intentional appeal of Marvel's wider audience. The chapter concludes with an ad for Meta for Work, promoting virtual reality and mixed reality technologies in different industries.

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