The Copywriter Club Podcast

TCC Podcast #452: Surviving an Economic Downturn with Topaz Hooper

11 snips
Jun 17, 2025
Topaz Hooper, a copywriter and founder of American Copywriter Co, shares her insights on navigating economic downturns. She emphasizes the importance of resilience and adaptability in freelance work. Topics include practical strategies for expense management, fostering client relationships, and diversifying income streams. Topaz also discusses the value of networking and maintaining a positive mindset during challenging times. Her experiences underscore the need for copywriters to evolve and innovate to thrive in a fluctuating market.
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ANECDOTE

Topaz Spots Industry Downturn Early

  • Topaz noticed many favorite brands in her niche were closing down throughout 2024, signaling economic trouble there.
  • Her inbox became quiet, which prompted her to research and become more aware of economic trends affecting her clients.
ADVICE

Become Your Own Economics Professor

  • Learn basic economics relevant to your business to understand market trends impacting your clients.
  • Track inflation, jobs reports, and your niche's growth to discern if problems are market-driven.
ADVICE

Use AI To Enhance Copywriting

  • Embrace AI as a tool to enhance and speed up your copywriting process rather than fear it.
  • Maintain your rates by combining AI-generated drafts with your unique human touch and refinement.
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