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TCC Podcast #452: Surviving an Economic Downturn with Topaz Hooper

The Copywriter Club Podcast

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Recession-Proofing Your Copywriting Business

This chapter provides practical strategies for copywriters to adapt their businesses during economic downturns by managing expenses and diversifying their income streams. It emphasizes the importance of nurturing client relationships, expanding service offerings, and creating genuine connections to enhance value and seize new opportunities. By sharing personal experiences and insights, the speaker highlights how flexibility and innovation can lead to business resilience in a fluctuating market.

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