The School of Greatness

186 How to Start a Lifestyle Movement with Wanderlust Co-Founder Jeff Krasno

Jun 8, 2015

Co-Founder of Wanderlust, Jeff Krasno, shares his journey and the growth of the lifestyle movement. They discuss the origins of Wanderlust, finding true north as a continuous process, improving sleep, and Jeff's book recommendation.

01:02:55

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Jeff Krasno

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Quick takeaways

Creating a movement and community through yoga and meditation retreats can have a profound impact on individuals and the community.

Finding one's true north involves aligning actions and values with passion and purpose through meditation, yoga, and mindfulness.

Creating space in life, away from digital noise, allows for clarity, focus, and the discovery of one's best self.

Deep dives

The Origins of Wanderlust Festival

Jeff Krasno, co-founder of Wanderlust, shares how the idea of creating a movement and community through yoga and meditation retreats came about. The inspiration stemmed from his wife opening a yoga studio after 9/11 and the profound impact it had on the community. A trip to Costa Rica further solidified the concept, leading to the first Wanderlust festival in Squaw Valley in 2009. The focus was to create a safe space for people to commune, practice yoga, and explore the best things in life.