186 How to Start a Lifestyle Movement with Wanderlust Co-Founder Jeff Krasno
Jun 8, 2015
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Co-Founder of Wanderlust, Jeff Krasno, shares his journey and the growth of the lifestyle movement. They discuss the origins of Wanderlust, finding true north as a continuous process, improving sleep, and Jeff's book recommendation.
Creating a movement and community through yoga and meditation retreats can have a profound impact on individuals and the community.
Finding one's true north involves aligning actions and values with passion and purpose through meditation, yoga, and mindfulness.
Creating space in life, away from digital noise, allows for clarity, focus, and the discovery of one's best self.
Deep dives
The Origins of Wanderlust Festival
Jeff Krasno, co-founder of Wanderlust, shares how the idea of creating a movement and community through yoga and meditation retreats came about. The inspiration stemmed from his wife opening a yoga studio after 9/11 and the profound impact it had on the community. A trip to Costa Rica further solidified the concept, leading to the first Wanderlust festival in Squaw Valley in 2009. The focus was to create a safe space for people to commune, practice yoga, and explore the best things in life.
Finding Your True North
Wanderlust's mission is to help individuals discover and cultivate their best selves. Jeff Krasno discusses the concept of finding one's true north, which goes beyond travel and encompasses self-exploration. The idea is to align one's actions and values with their passion and purpose, creating moments of clarity and beauty in life. By practicing meditation, yoga, and mindfulness, individuals can access the zone and experience inner growth and transformation.
Scaling the Movement and Daily Rituals
Jeff Krasno talks about the challenges of scaling a movement focused on high-touch experiences. He emphasizes the importance of maintaining authenticity and avoiding hollow expansion. He also shares his daily rituals, which include 10 minutes of meditation, physical stretching exercises, and leading with grace in his interactions and leadership role. Additionally, he mentions the power of mantras, both personal and shared, such as chanting 'Nam Yo Ho Rengaykyo' with his daughter as a means of finding calm and focus.
Importance of Finding Your True North
Finding your true north is a process that varies for each person. It involves creating space for yourself, being focused, and allowing wisdom to come in. It is crucial to step away from digital noise and take time for activities like yoga, meditation, or spending time with loved ones to gain clarity and focus. By creating space in your life, you can open yourself up to inspired ideas and discover your best self.
Personalized Journey at Wanderlust Festivals
Wanderlust Festivals offer a unique experience by allowing attendees to create their own adventure. With a variety of classes, hikes, and other activities to choose from, participants have the freedom to customize their schedule based on personal preferences and needs. The festivals aim to be not only a platform for self-discovery but also a guide in the journey towards finding one's true north. They provide tracks and navigational tools to help attendees connect with expert advice and techniques that align with their interests and goals.
