The Obvious Choice 172 | Andrew Coates - Building Career Capital
Jan 24, 2024
Andrew Coates, fitness industry professional, discusses building long-term career capital through leveraging social media. Topics include being prepared for opportunity, dealing with content performance whiplash, and creating valuable content. The podcast also explores the inspiring journey of Larry Reed, the sources of content for the hosts, and successful promotion of a podcast episode on Instagram.
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Real-World Focus
- Do "dope shit" in the real world first.
- Then amplify your real-world accomplishments online for greater impact.
Social Media as Amplifier
- Social media is not the foundation for success; it's an amplifier.
- Build a strong foundation through real-world work, then leverage social media.
Celebrity Leverage
- Conor McGregor and The Rock built product companies due to existing fame.
- Their self-promotion amplified pre-existing success, not created it from nothing.