The Obvious Choice
172 | Andrew Coates - Building Career Capital
Jan 24, 2024
Andrew Coates, fitness industry professional, discusses building long-term career capital through leveraging social media. Topics include being prepared for opportunity, dealing with content performance whiplash, and creating valuable content. The podcast also explores the inspiring journey of Larry Reed, the sources of content for the hosts, and successful promotion of a podcast episode on Instagram.
59:00
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Quick takeaways
- Building a strong foundation in areas like coaching, business development, and credibility is crucial for long-term success, and social media should be a valuable tool but not the foundation.
- Investing in infrastructure and relationship capital, such as creating practical content and meaningful connections, lays the groundwork for enduring success and effective adaptation to future opportunities.
Deep dives
Importance of Building Career Capital and Leveraging Social Media
Building career capital and leveraging social media are essential for long-term success. It is crucial to prioritize building a strong foundation in areas such as coaching, business development, and credibility. While social media can be a valuable brand-building tool, it should not be the foundation for enduring success. Personal brands like Conor McGregor or The Rock have succeeded because of the work they put into their businesses and their ability to self-promote. Having a large social media following does not guarantee long-term success, and it is important to focus on developing expertise and credibility.
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