Andrew Coates, fitness industry professional, discusses building long-term career capital through leveraging social media. Topics include being prepared for opportunity, dealing with content performance whiplash, and creating valuable content. The podcast also explores the inspiring journey of Larry Reed, the sources of content for the hosts, and successful promotion of a podcast episode on Instagram.
Building a strong foundation in areas like coaching, business development, and credibility is crucial for long-term success, and social media should be a valuable tool but not the foundation.
Investing in infrastructure and relationship capital, such as creating practical content and meaningful connections, lays the groundwork for enduring success and effective adaptation to future opportunities.
Individuals using social media should focus on meaningful metrics that align with their goals and prioritize building genuine connections, despite the platforms' prioritization of engagement and time spent on site.
Deep dives
Importance of Building Career Capital and Leveraging Social Media
Building career capital and leveraging social media are essential for long-term success. It is crucial to prioritize building a strong foundation in areas such as coaching, business development, and credibility. While social media can be a valuable brand-building tool, it should not be the foundation for enduring success. Personal brands like Conor McGregor or The Rock have succeeded because of the work they put into their businesses and their ability to self-promote. Having a large social media following does not guarantee long-term success, and it is important to focus on developing expertise and credibility.
Value of Investing in Infrastructure and Relationship Capital
Investing in infrastructure and relationship capital is essential to long-term success. This involves creating content based on practical experiences, client interactions, and lessons learned. Focusing on providing value to others and creating meaningful connections is more important than striving for viral content or flashy social media presence. Building a strong foundation, such as an email list, website, and valuable network, lays the groundwork for enduring success and allows for effective pivoting and adaptation to future opportunities.
Understanding the Misalignment of Goals and Metrics on Social Media
There is often a misalignment between the goals of individuals using social media and the metrics provided by the platforms. While platforms prioritize engagement and time spent on their sites to sell more ads, individuals may have different goals such as gaining customers or building a business. It is crucial to focus on meaningful metrics that align with individual goals and prioritize building genuine connections and interactions with the target audience.
Dealing with Fluctuations in Engagement and Algorithmic Changes
Fluctuations in engagement and algorithmic changes can be frustrating, but it is important to approach them strategically. Analyzing data and gathering insights from past posts can help identify patterns and areas for improvement. Experimenting with different content types and formats can also be beneficial. Additionally, focusing on building deeper engagement and meaningful conversations can drive more authentic connections and long-term success.
Prioritizing Service and Delayed Gratification for Meaningful Success
Prioritizing service and being of value to others should be the driving force behind content creation and career development. Seeking status or instant gratification can lead to short-term success but may not lay a strong foundation for enduring achievements. Building career capital, investing in relationships, and being patient in the pursuit of long-term goals can lead to meaningful and sustainable success.
A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media.
Answering the question, "What should I do next?"
How to be prepared for when opportunity strikes
Dealing with content performance whiplash
This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).
Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.
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