In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable. They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier. It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.
Robert Frank's "Success and Luck" delves into the often-overlooked role of chance and circumstance in achieving success. Frank argues that while hard work and talent are essential, luck plays a significant, often underestimated, part in determining outcomes. He challenges the common narrative that success is solely a product of merit, highlighting the influence of random events and fortunate circumstances. The book explores the psychological implications of attributing success solely to individual effort, neglecting the role of luck. Frank's work encourages a more nuanced understanding of success and its determinants.
Is financial success down to hard work & skill or luck? In today's episode Glen sits down with financial advisers Deline Jacovides from Mazi Wealth and John Cachia from Thriving Wealth live at the Financial Advice Association of Australia's National Congress to chat about this and more, touching on:
👉🏻 geared ETFs — what they are and the risks involved
👉 how John and Deline invest for their clients (and themselves)
👉🏼 why chasing shiny objects online rarely works out
👉🏽 debt recycling and gearing
👉🏾 do you really need a self-managed super fund?
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