How to Double Your Sales by Putting the Customer First with Amit Singh from Verizon
Mar 18, 2024
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Learn how Amit Singh from Verizon doubles sales by putting the customer first. Explore creating frictionless customer journeys, optimizing digital experiences, and driving business growth through customer listening and data analysis.
Embracing customer needs early on leads to successful digital transformations.
Integrating sales expertise enhances customer experience and drives engagement.
Deep dives
Understanding the Importance of Customer Journeys in B2B Digital Experience
B2B digital experiences play a crucial role in customer interactions, from small businesses to large enterprises. By optimizing digital platforms across various business segments, companies can streamline common journeys and efficiently cater to different user groups. Building a monolithic platform allows for the implementation of diverse journeys and personalized experiences, benefiting businesses and employees alike.
The Significance of Sales Experience in Shaping Digital Customer Journeys
Sales experience plays a vital role in shaping the digital customer journey, with a focus on 'earning the right' through empathetic communication and understanding customer needs. Leveraging sales expertise helps bridge the gap between service and sales, enhancing the overall customer experience. By integrating sales insights into digital strategy, businesses can create seamless experiences that drive customer engagement and loyalty.
Delivering Frictionless Customer Experiences in B2B and B2C Spaces
In both B2B and B2C environments, providing a frictionless customer experience is essential for driving sales and enhancing customer satisfaction. While B2C experiences focus on quick conversions and user-friendly interfaces, B2B journeys require more complex interactions due to mission-critical needs. Despite differing user behaviors, reducing friction remains a common goal in optimizing customer journeys for varied business segments.
Key Strategies for Enhancing Digital Experiences and Overcoming Friction
To improve digital experiences and address customer friction, businesses must prioritize accuracy, transparency, and the use of technology to empower decision-making. Ensuring information consistency and eliminating errors can significantly enhance customer confidence and satisfaction. Incorporating real-time data insights and personalized recommendations further enrich the customer journey, driving engagement and loyalty.
“My first way of learning is to go sit with the customer and learn from them”
Amit Singh, Associate Vice President of B2B Distribution Transformation and Digital Adoption at Verizon, joins us on The Frictionless Experience.
With a unique customer-centric, data-driven background and deep expertise in digital and multi-channel B2C and B2C domains, Amit shares how he’s successfully created cross-channel digital experiences that enable multi-billion dollar business transformations. From understanding the customer needs early on to optimizing the post-purchase journey, discover his secrets on how to effectively create a seamless experience that’s not only good for your customers but also accelerates business growth.
Join us as we discuss:
Unlocking the potential for business growth without escalating costs.
Minimizing friction across all customer journeys (physical, digital, and phygital)
Driving significant transformation through customer-listening and data analysis
Creating a company culture for ongoing optimization and success
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