How to Double Your Sales by Putting the Customer First with Amit Singh from Verizon
The Frictionless Experience
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Creating Frictionless Digital Experiences for Diverse Customer Segments
The chapter explores the complexities of digital platforms for various customer groups, focusing on architecting the unique 20% for optimal user experiences. It highlights the impact of sales experiences on understanding customer needs and the importance of seamless journeys from awareness to purchase. Emphasizing data-driven approaches and customer feedback, the discussion underscores the value of integrating assisted and digital sales processes for both B2C and B2B sectors.
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