Marketing School - Digital Marketing and Online Marketing Tips AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
Jan 1, 2024
Airbnb and Ollipop share their success stories on ditching paid ads and embracing creator partnerships and organic content on platforms like TikTok. The declining click-through rates in search results are explored, with the importance of unconventional approaches emphasized. The notion of "parasite SEO" is debunked, and the significance of long-term strategies is stressed. The episode concludes with a discussion about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.
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Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Company Spending Habits and Potential Shift in Ad Spending Trends
02:09 • 2min
Airbnb and Olipop's Marketing Strategies and the Future of Search Advertising
03:46 • 4min
Findings on Click-through Rates and Google Rankings
07:18 • 4min
Analyzing the Decline of Traditional Marketing Strategies
11:12 • 3min
Lead Generation, AI, and Influencer Brand Deals
14:35 • 5min