undefined

Ollipop

A company that has pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok

Best podcasts with Ollipop

Ranked by the Snipd community
undefined
Jan 1, 2024 • 20min

AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)

Airbnb and Ollipop share their success stories on ditching paid ads and embracing creator partnerships and organic content on platforms like TikTok. The declining click-through rates in search results are explored, with the importance of unconventional approaches emphasized. The notion of "parasite SEO" is debunked, and the significance of long-term strategies is stressed. The episode concludes with a discussion about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.