Elizabeth's Journey to Hustle Fund

Elizabeth's journey into the startup world began during the dot-com boom in the 90s in the San Francisco Bay Area, where she was exposed to the tech industry despite her family's non-tech background. After several years in Big Tech, including a significant stint at Google, she decided to embark on her entrepreneurial journey in late 2008, a challenging time for startups. Despite facing difficulties in raising initial funding and the absence of established lean startup methodologies, her early years were spent learning essential skills like customer acquisition. This formative experience eventually led her to establish Hustle Fund in 2017, a venture capital firm that specializes in investing in early-stage startups, particularly at the ideation level.