3min chapter

More Equity cover image

69. More Equity: Media Masterminds - Elizabeth Yin

More Equity

CHAPTER

Strategic Media Use for Startups: Balancing Audience Building and Customer Acquisition

This chapter discusses how startups can strategically utilize media while balancing audience building with immediate customer acquisition. It emphasizes the importance of early customer feedback and advocates for a grassroots approach before shifting to media-focused strategies for long-term growth.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode