In 'The Sweaty Startup', Nick Huber challenges conventional Silicon Valley wisdom by showing that success doesn't require revolutionary ideas or complex technology. Instead, he advocates for focusing on proven markets and mastering essential business skills like sales and delegation. The book offers actionable advice and real-life stories to help entrepreneurs build sustainable businesses.
In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
🎧 Welcome back to Truth, Lies & Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott.
This week, we’re asking one big question:
Will your job even exist in five years, and if not, what should you be doing now?
This Week's News
Is Your Job Safe? The 21 Job Titles Predicted to Disappear by 2030
Al breaks down the World Economic Forum’s latest predictions—and why roles from data clerks to travel agents might soon vanish. Plus, how to future-proof your career without panicking.
Read more: https://www.forbes.com/sites/rachelwells/2025/04/16/21-job-titles-that-will-disappear-by-2030/
WTF Is Mindful Maneuvering?
Leanne introduces a new leadership concept: mindful maneuvering—the strategic, empathetic art of influence. Forget manipulation; this is about guiding, building trust, and moving teams forward.
Read more: https://www.worklife.news/talent/wtf-is-mindful-maneuvering/?utm_campaign=worklifedis&utm_source=worklifedaily&utm_medium=email&utm_content=42425&utm_medium=email&utm_campaign=Worklife%20Briefing%2004242025&utm_content=Worklife%20Briefing%2004242025+CID_afdeff85d5538c9d159a3cc926384495&utm_source=wldis&utm_term=READ%20MORE
What Actually Makes Employees Stay? (It’s Not Perks)
Recognition, not bonuses, is what really makes employees stay, according to a fresh Inc.com piece. Leanne explores why simple, specific, frequent praise can do more for engagement than any expensive perk.
Read more: https://www.inc.com/marcel-schwantes/want-better-employees-richard-branson-says-you-need-to-start-with-1-simple-strategy/91180207
Hot Take
Work futurist and empathy advocate Sophie Wade shares why workplaces need to stop blaming Gen Z for cultural clashes—and start adapting leadership styles to match a new world of work.
Key points Sophie explores:
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Gen Z expects flexibility and flat hierarchies, not because they're entitled, but because the world changed.
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Information isn’t power anymore—relationships and trust are.
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Human-centric leadership is no longer optional.
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Speaking up shouldn’t be punished if you say you want independent thinkers.
Connect with Sophie:
LinkedIn: https://www.linkedin.com/in/a-sophie-wade/
Courses: https://www.sophiewade.com/courses-overview/courses/
Podcast: https://www.sophiewade.com/podcasts/
Newsletter: https://www.sophiewade.com/work-in-progress/
Weekly Workplace Surgery
Can Business Owners Really Put Their Well-Being First?
One listener asks if it’s realistic to prioritise health and family while running a business without letting everything else fall apart.
Is 50% Staff Turnover in Two Years a Red Flag?
A business owner wants to know if their turnover rate is normal—or a sign of deeper problems.
What Am I Supposed to Do When My Employer Isn’t Helping Me Grow?
A frustrated employee shares how being left out of development opportunities has them questioning whether they should stay.
Next week:
We’re joined by Nick Huber—entrepreneur, investor, and founder of Sweaty Startup—who’s built a career on boring businesses that print cash. No hype, no buzzwords, just practical strategies for scaling.
Follow, subscribe, and leave a review wherever you get your podcasts. And come say hi on LinkedIn—we always love hearing your thoughts.
Mental Health Support
Mind UK: https://www.mind.org.uk/information-support/
Samaritans (UK): Call 116 123 or email jo@samaritans.org
👋 Connect with Al & Leanne
Podcast LinkedIn: https://www.linkedin.com/company/truthlieswork/
Al: https://www.linkedin.com/in/thisisalelliott/
Leanne: https://www.linkedin.com/in/meetleanne/
Email: hello@truthliesandwork.com
Book a call: https://savvycal.com/meetleanne/chat
Truth, Lies and Work 
