Beyond Numbers: The Power of Joy in Financial Advising (With Larry Sprung)

Mar 3, 2025

Larry Sprung, CFP, author, and owner of Mitlin Financial, champions the transformative power of joy in financial advising. He shares how embracing joy helped his firm grow 650% more than typical firms. Listeners learn about leveraging authentic stories to connect with clients, the importance of effective firm naming, and avoiding the pitfalls of 'budget shaming' that drive clients away. Larry also offers insights on attracting ideal clients through simple questioning and nurturing relationships via social media adventures.

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ANECDOTE

Origin Story

Larry Sprung's origin story involves his father, a hardworking teacher who lacked financial guidance.
This inspired him to become a financial advisor, emphasizing the importance of support and planning.

ANECDOTE

Mitlin Financial's Meaning

Mitlin Financial's name honors Larry's mom, Linda, and his wife's grandfather, Mitchell.
Their shared values and family-centric approach inspired the unique name.

ADVICE

Focus on Joy

Focus on the joy factor in financial planning.
Help clients understand how money can bring them joy, now and in the future.

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Improving your marketing, attracting higher net worth clients, and growing your business are all fine and dandy… until you realize you’ve created a monster that devours your time and joy.

What if there was another way to approach your financial advice business that scaled your joy without sabotaging your growth?

Well, that’s exactly what Larry Sprung, CFP, author, and owner of Mitlin Financial did a few years ago. And since he made this decision, his firm has grown 650% more than the average financial advisor firm.

And in this special episode, Larry reveals his secrets to using joy to grow a healthier and wealthier business with fewer concerns over competitors.

Listen now.

Show highlights include:

How an authentic origin story behind why you became an advisor gives you an unfair advantage that your competitors can’t mimic (2:47)
The trick for naming your firm in a way that magnetizes your ideal clients (here’s how Larry did it for his firm) (4:43)
The “Joy Factor” secret that responsible for Larry’s firm growing by 15% per year when most firms are happy to reach 2% per year (9:29)
How “budget shaming,” a common habit of financial advisors, makes your best clients jump ship to your competitor (10:43)
A few simple questions to “hack” into prospective clients’ minds and figure out exactly what they need to recommend you to all their friends (14:40)
How to grow your business by traveling and sharing it on social media (24:03)
The weird and fun “hockey arena” content creation secret that made Larry Sprung live rent-free in my mind until this episode (25:56)

Want to figure out how to unlock the secrets to a joy-driven practice? Well, Larry’s created a webinar about this idea called The Power of Positive Money Conversations that’s so popular he had to create a waitlist for it! Join the waitlist here: https://joyfuladvisor.com

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.