Online Selling Partner Podcast
Episode #9 - The Value of a Brand Partnership on Amazon with Corey Ganim. Controlling Distribution and more!
Sep 22, 2023
Corey Ganim, an expert in brand partnerships on Amazon, discusses understanding brand value, controlling distribution, and maximizing partnership benefits in this enlightening episode of the Online Selling Partner podcast.
34:35
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Quick takeaways
- Building brand partnerships on Amazon can bring both tangible and intangible benefits to your business.
- Controlling product distribution is crucial for maintaining brand integrity and standing out in the competitive Amazon marketplace.
Deep dives
Building Relationships and Long-Term Growth on Amazon
In this podcast episode, Isaiah Fritz and Corey Gannam discuss the importance of building relationships and taking a long-term approach to growing a brand on Amazon. They emphasize the need for brands to have control over their distribution and work with a trusted partner that aligns with their goals. They share their experiences in working with brands in various categories, such as tools and automotive, and highlight the challenges and strategies involved in optimizing distribution and preventing counterfeits. They stress the significance of prioritizing Amazon as a channel for growth and educating brands on the potential of the platform.
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